Superfied is a way of being. Not just being ok, but being well, really well. As well as you can possibly be – and not just sometimes but all the time. And with minimum effort and expense. While having fun!

We live in a world of quick fixes – act now, worry later and let someone else deal with the issue. But it’s not sustainable. Not for our wellbeing, not for our society and not for our planet. 

Superfied is the result of my own journey into wellness and a new understanding of how to take care of myself. I hope it gives you a new perspective on food, helps you see how everything in you and around you is connected, and inspires you to better look after yourself too.

And doing so in a way that works for us and our planet both now and in the future, without ignoring progress but by embracing it; old meets new, tech meets nature, ideas meet action. 

For the cost of a cappu-frappe-ccino every month, I want to make it even easier for you to boost your wellbeing, to spread the word and help those who don’t have enough to eat. 10% of your investment will go directly to a food voucher scheme for those in need . 

I’d love your support. Let’s change the status quo, one meal at a time!

Sandy Purewal,
Superfied Founder

The Superfied low-down!

Superfied is about using food as your toolkit to be at your best, every day. Through smarter food choices, you can sort out those everyday ailments before they become more serious issues in a natural and sustainable way. Learn to eat for your body type, not someone else’s, because what’s good for one person isn’t necessarily best for everyone else. So, when your wellbeing takes a downturn, eat your way back to your natural balanced self. We call this being Superfied – it’s like yoga but with food – and it’s backed by a self-care system called Ayurveda.

How it works

The first thing to know is your ‘body type’ – it’s a basic blueprint for your physical and mental make-up. A simple 10-minute assessment is all it takes. Once we know that, we’ll email your body type summary report and the kind of foods, meals and activities we recommend to stay well. You can get more information in your personal Superfied Space – including a full food list and recipes, all personalised to your body type and free to try for seven days. No payment details are taken and no obligations – so you can browse and evaluate in peace! You can tell us how you’re feeling at any point, and we’ll adapt your Superfied Space accordingly for your mental and physical wellbeing so that you can stay ‘in balance’. You can also evaluate your digestion – because any wellbeing issues are likely to start there. Everything is personalised to you and it changes with you.

Superfied Goals

There are three simple goals for being Superfied:

1. Achieve Balance
2. Maintain Balance
3. Detox

We’ll set and update these automatically as you progress to your brilliant best, but you can change them if you want to.

Test, Learn, Eat

Achieve Superfied status in three easy steps!

1. TEST: Let’s look inside

Take a tick-box test to know your body type – it’s the first step to being Superfied. Your body type is your baseline for being well. It’s like knowing your blood type or personality type. Knowing your body type can help you better understand yourself; your inherent personality, physiology, emotional predispositions and how likely you are to get ill or injured (physically and mentally). Your body type reflects who you are at your core and so it’s doesn’t change throughout your life.

2. LEARN: Self-care for your situation

Make smarter food choices by understanding how the superpowers of foods can help you stay well. Your body’s always either moving into or out of balance (i.e. your best physical and mental state), The closer you are to your body type’s baseline, the better you’ll feel. If you start moving out of balance spot the early signs and know what to do to address it. We’ve got you’re back with recommendations, guides, tips and articles on how to be Superfied.

3. EAT: Foods to make you fly

Eating for your body type is the first step to eating smarter. And then eating in response to how you’re feeling in any given week will help you stay balanced and healthy. We’ll create a personalised food list that changes with you, supported by recipes to inspire you to eat more of the foods you love that love you back. Be Superfied by making small food swaps and enjoying food – eat your way to the best you, every day.

Use the 80:20 rule

In the real world, there are temptations and traumas around every corner so don’t be hard on yourself – it’s a marathon not a sprint! Apply the 80:20 rule to eating foods; eat the ones that have the superpowers you need from nature’s yard 80% of the time and, eat whatever you fancy for the rest! Food choices should be fun, not just functional

Healthing Hands

Superfied is all about self-care to prevent illness from arising but if you’ve got a pre-existing health condition or an everyday ailment that won’t go away, you can speak to a qualified professional to take a closer look. We’ve hand-picked some exceptional independent practitioners who all focus on getting to the root cause of an issue and get it fixed. Health yourself in a natural, sustainable way and learn to stay well with the things you have already. Be Superfied! Find out your body type

Learn about Superfied Learn more about the Superfied Way

Good vibes can change society

Superfied is about helping people health themselves in the most simple, effective and inexpensive way. It’s a free resource for everyone. For those that want more, their subscriptions help fund the Superfied project.

We are an ethical brand looking to make a positive social impact. We strive to work with organisations that share our values. That’s important to us and so we’re delighted to say that we are supporting Alexandra Rose Charity. 10% of all our profits will go to them. 

Why @AlexRoseCharity?

Well, not only are they a great bunch of people, they are delivering practical help to people who are affected by food poverty. We think the Rose Vouchers for Fruit & Veg Project is both inspired and a game-changer.

Families on low incomes can register for the vouchers at their local children’s centre. A family receives £3 of Rose Vouchers for each child, every week (or £6 if the child is under one year of age).

Rose Vouchers can only be redeemed at registered markets and independent greengrocers. This means that the project not only helps young families but also supports local markets, maintaining their position as sources of healthy low-cost food and helping to ensure economic vibrancy by encouraging regular trade. The Rose Vouchers Project currently runs in six areas around the UK.

For us, it’s great to think of food education contributing to putting food on a plate for those that need it.

Small steps to a big goal

More than ever, these times have shown the power of community, consideration and care. We really are all connected. Wellbeing is a human right, natural food is the foundation and both should be accessible to all. It shouldn’t be just for some of us so here’s to making a difference through togetherness!

Find out more about Alexandra Rose Charity 

The Superfied Story

Superfied founder, Sandy Purewal, talks to Manny Veiga about what Superfied is, why he started it, and why nutrition is more important than ever in these times. Have a listen!

The original podcast with Manny Veiga of MarchComms is here

Find out more about the Superfied Way