Our Story

HOW IT BEGAN

When a lifelong skin problem got so bad that I couldn’t sit in the British summer sun without taking a steroid tablet, something had to change. When it got resolved in four months, my mind was blown.

I’m Sandy Purewal, the founder of Superfied. A 5000-year-old approach to wellbeing I’d never heard of had worked where modern medicine hadn’t, so I started investigating it and other ‘whole person’ modes of wellbeing. I found they had a common foundation of eating right, maintaining ‘balance’ and understanding yourself.

We can’t do without food so using it intelligently as a first line of defence is a no-brainer.

One person’s wonder-food can be another’s nightmare and one size doesn’t fit all. So a bit of understanding goes a long way…

Superfied has been created by working with experts in the fields of Ayurveda and Nutritional Therapy to build an everyday resource for everyone. It’s old and new knowledge simplified, personalised and automated for you to eat yourself a bit better every day :)

OUR ASPIRATION

We want to help everyone become self-sufficient in their everyday wellbeing by changing the way they think about food - what they eat, how they eat, when they eat - and why it matters.

PEOPLE BEFORE PROFIT

We’re here to make a positive difference to society so we can all benefit. Our guiding principles are honesty, humility and humanity. 10% of our profits will go to providing food for those who don’t have enough.

3 KINDS

The Superfied way is part of the butterfly effect that comes from re-connecting with nature. Eating fresh local, seasonal food for our needs is:

1
Kind to us

Keeping us well

2
Kind to society

Taking the strain off GPs and supporting local communities

3
Kind to the planet

Reducing air-miles

This is the time for change. Join us and let’s do some good from the ground up!

Superfied foundations

OLD AND NEW

Maximum wellness in the most practical and inexpensive way

Verified by qualified experts in Ayurveda and Nutritional Therapy

Old science meets new science

WHAT’S AYURVEDA?

If you haven’t heard of Ayurveda before, it’s an ancient mind-body medical system.
It comes from the same source of knowledge as yoga

5000 +

years old

Millions

Benefiting from Ayurveda today

Integrated
Healthcare

A key part of India’s primary
healthcare strategy

The Science
of Life

Ayurveda’s goal –
the highest quality of life

WHO

Recognised by the
World Health Organisation

The longest field trial in history?

Not a passing fad!

GUT EVIDENCE

Disease starts in the gut

All ancient medical systems work on the basis that disease originates when we’re out of balance (stressed!) and physically starts in the gut

Ayurveda has always said it

Hippocrates said it

Now it’s becoming evident through scientific research into the impact of gut bacteria on health

NEW UNDERSTANDING, OLD SCIENCE

Until a few years ago, you may not have been aware of…

Turmeric’s
anti-inflammatory
abilities

Yogurt’s probiotic
power

Two of many tools in the ancient armoury of wellness

First practiced (without computers)

thousands of years ago

Want to be a healthier and happier version of you?

Change starts with understanding who you are at your core.

Take a free test