Superfied x Alexandra Rose Charity

Good vibes can change society

Superfied is about helping people health themselves in the most simple, effective and inexpensive way. It’s a free resource for everyone. For those that want more, their subscriptions help fund the Superfied project.

We are an ethical brand looking to make a positive social impact. We strive to work with organisations that share our values. That’s important to us and so we’re delighted to say that we are supporting Alexandra Rose Charity. 10% of all our profits will go to them. 

Why @AlexRoseCharity?

Well, not only are they a great bunch of people, they are delivering practical help to people who are affected by food poverty. We think the Rose Vouchers for Fruit & Veg Project is both inspired and a game-changer.

Families on low incomes can register for the vouchers at their local children’s centre. A family receives £3 of Rose Vouchers for each child, every week (or £6 if the child is under one year of age).

Rose Vouchers can only be redeemed at registered markets and independent greengrocers. This means that the project not only helps young families but also supports local markets, maintaining their position as sources of healthy low-cost food and helping to ensure economic vibrancy by encouraging regular trade. The Rose Vouchers Project currently runs in six areas around the UK.

For us, it’s great to think of food education contributing to putting food on a plate for those that need it.

Rose Vouchers for Fruit & Veg 


Small steps to a big goal

More than ever, these times have shown the power of community, consideration and care. We really are all connected. Wellbeing is a human right, natural food is the foundation and both should be accessible to all. It shouldn’t be just for some of us so here’s to making a difference through togetherness!

Find out more about Alexandra Rose Charity